A trend that I suggest is the current #lookformein trend. The videos are set to an 8-second snippet of It’s Called: Freefall by Rainbow Kitten Surprise. This trend can be used in both serious and comedic contexts. Users begin by saying "When I die, don't look for me in the sunsets." It then switches to a series of photos of something they are passionate about, with text superimposed stating "I'll be in ______." Users reference products they are passionate about (Diet Coke, Pickles), places they are passionate about, and activities they are passionate about. Rally would be able to use the activity of pickleball effectively for this trend. 

The first influencer I would suggest is Vidya Gopalan (@queencitytrends). She has a strong TikTok and blog presence focused on CLT-based experiences. She also posts family content, which can help broaden Rally Pickleball's audience. I would next suggest Vanessa Krom Dyer (@thecheekybeen). Krom Dyer is a lifestyle influencer with a focus on fitness. She has previously spotlighted small, CLT-based fitness businesses on her platform. Her collaboration would emphasize the athletic nature of the Rally Pickleball experience. Finally, I believe a partnership with Cory Wilkins (@dailyspecialclt) would be beneficial in highlighting the food and drink experience provided by Rally Pickleball. Wilkins posts food reviews not only highlighting the quality of the food but also commenting on the ambiance and service of the venue. These 3 Charlotte-based influencers would all target different consumer groups and highlight all the facets of the company.

The most important aspect is creating a unified and unique brand voice. Brand voice is vital in setting a brand apart from the competition and appealing to the target consumer. It is also crucial in developing the brand's tone in both public and private spheres by providing a specific focus for employees and consumers. Using a unique voice to create a brand personality is the key to success in today's consumer market.