I ensure my reviews are genuine and impactful by focusing on honest details about what worked, what stood out, and who the product is best for. On platforms like Amazon, I keep reviews clear and helpful by including real use context and even tiny drawbacks to build trust, and I enhance credibility by adding photos and videos so customers can see authentic results rather than just read about them.

I stay up-to-date with social media trends by being very active on the platforms themselves, especially TikTok and Instagram. I regularly scroll my For You Page and Reels to spot patterns in hooks, sounds, and video formats that are gaining traction.

I also pay attention to creators and brands in similar niches to see what’s performing well and how audiences are engaging. Instead of just copying trends, I think about how to adapt them in a way that fits a specific brand’s voice and target audience.

Additionally, I use tools like trending audio libraries and occasionally look at platforms like Meta’s trend reports to understand broader shifts.

One example was a UGC video I created for a hydration brand featured at The Vitamin Shoppe. The goal was a testimonial-style TikTok, so I opened with a strong hook, “Come with us to try…” and filmed at a beach volleyball event to naturally match the brand’s focus on hydration and activity. This made the content feel authentic while still highlighting the product’s benefits in an engaging way.

Another example was a video I filmed in Target for Forte Haircare. I used a “gift basket for my boyfriend” concept with music and a hook to draw viewers in, then shifted focus to the haircare products in a way that felt natural and not overly promotional.

In both cases, I focused on aligning content with the target audience, using trends, and making the brand feel integrated rather than forced.