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I’d bring humor and energy by showing hydration as a main character moment instead of a chore. I am thinking fast-cut campus clips, playful transitions, and lighthearted scenarios like “hydration saves the day” during workouts, hangovers, and midterms. I’d lean into memes, trending audios, and expressive captions that make people laugh and think, “Okay wait… I need that.” By keeping the vibe colorful, cheeky, and relatable, the content feels more like entertainment than advertising. I want people to follow for the humor and stay for the hydration, that’s how you build a brand that’s fun, shareable, and full of personality.

I’d combine social buzz with real campus moments. Since I’m part of CHAARG, I’d start by partnering with our workout events, fitness meetups, and wellness challenges; electrolytes are a perfect fit for that community. I’d also create short, relatable content around student life with late-night studying, morning workouts, beach days, game days, and “Sunday recovery” moments to show electrolytes as a daily essential. On campus, I’d build visibility with fun sampling pop-ups, CHAARG collabs, and shoutouts from student micro-creators. To keep engagement high, I’d run hydration challenges, giveaways, and “refill + rally” events before/after workouts. The goal is to make the brand a campus lifestyle, something you see, sip, and share with friends, not just another drink in the fridge.