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I’d plan a "Saint James Sip & Study Reset" pop-up designed to be a high-vibe lounge area right outside the library during midterms or finals week. Instead of just handing out cans, I’d use the coolers to set up a "Garnish Bar" where students can customize their tea with fresh fruit and mint, making it look aesthetic and perfect for their stories. I’d use the budget and merch to create a cozy "vibe zone" with seating where people can actually hang out, recharge, and connect with the brand rather than just passing through.

To make sure people actually show up, I’d start a campus-wide scavenger hunt 24 hours before, hiding a few merch bundles or filled coolers in high-traffic spots and posting hints on my IG and TikTok stories. I’d also create a "secret menu" feel by posting a code word on socials; if they say it at the tent, they get the exclusive merch like the hats or totes. Finally, I’d collab with a few campus micro-influencers to do "get ready with me" style posts leading up to the event. By focusing on that "exclusive hangout" energy and making the setup look "Pinterest-perfect," I’ll create enough FOMO to keep the line moving all day.

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