My Portfolio
Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand building content makes people remember you, like your style, and trust what you stand for. Purchase driven content is more direct and gives people a reason to buy now, like showing benefits, results, or why the product is worth it.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
I’d make a short reel showing a simple daily routine with the supplement worked into it, with clean visuals and a trending sound. I’d pick that because it feels natural, performs well on social media, and helps people picture the product as part of their everyday life instead of just being advertised to.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
I’d increase engagement by posting consistently, keeping the content style clear and recognizable, and jumping on trends in a way that fits the brand.







