Instagram: https://www.instagram.com/lizhhsu/

Tiktok: https://www.tiktok.com/@user8655827344228

Linkedin: https://www.linkedin.com/in/lizhhsu/

I'm part of ScottyLabs, the biggest tech club at CMU, and serve as a Freshman Representative for the Taiwanese Student Association, where I've planned events like Culture Night for 300+ attendees and a 40+ person ski trip. I'm also a Product Analyst at Business Technology Group, a member of the Asian Student Association, Tartan Marketing Association, Women in Business, and Women in Product. On top of that, I play club basketball, volleyball, and pickleball, which keeps me well connected to the athletic side of campus. I'm also heavily involved in the hackathon, prodhack, and business competition communities, and collaborate with design and tech clubs like Figma at CMU.

For launching the Cosmic, I'd prioritize Instagram and TikTok since they're the strongest channels for visual, lifestyle-driven content. The March 20th post would show the shoes in a real, natural setting — worn to a hackathon, a campus event, or just walking around CMU — so it feels lived-in rather than staged. I'd use stories and reels to build anticipation leading up to the drop and follow up after with audience reactions and styling ideas to keep the momentum going. I'd also leverage my existing communities — ScottyLabs, TSA, and my competition network — to amplify reach through genuine word-of-mouth. On top of that, I play club basketball, volleyball, and pickleball, so I'd naturally wear and promote the Cosmic during practices and games, getting the shoes in front of athletic communities who care about both performance and style. The content would always be high quality enough for PB5star to reshare, which extends the reach beyond my own audience and adds credibility to the launch.