Sampling efforts that could be done on campus could consist of having a booth at fundraiser events or pop-up events, supporting both collaboration and communities coming together. For example, UIUC hosts a variety of fundraisers on the Main Quad, especially as the weather warms up, and this could be a great spot to attract potential customers. Events hosted by cultural/art clubs could find a way to partner with Colourpop and share goodies together. This would bring forth successful attention from their target audience, Gen-Z. Online, sampling could be in the form of giveaways. There could be themed boxes tailored for holidays, seasons, or even an up-and-coming film (ex. KPop Demon Hunters).

I would showcase various benefits and features of Colourpop, both online and in real life! For instance, the affordability and convenience of trying out the brand. I would love to promote certain products by incorporating them in my daily look, actively engaging my social circles with these products.

I admire Colourpop's inclusivity that comes in the form of pricing, product variety, and integration of pop culture (ex. collaborations).