I focus on making content feel natural, relatable, and personality-driven instead of overly scripted or sales-focused. I use conversational storytelling, trending formats, strong hooks, and casual filming styles that blend naturally into TikTok and Instagram feeds. I also pay attention to pacing, editing, and how real people actually use the platform so the content feels organic instead of like a traditional ad.

I’d focus on creating a feeling and atmosphere instead of just showing the product. Things like lighting, close-up details, movement, textures, outfits, locations, and sound design can all help communicate the vibe of a fragrance whether it feels clean, warm, confident, playful, or nostalgic. I also think lifestyle-focused storytelling works really well for fragrance content because scent is so tied to emotion, routine, and memory.

A lot of my inspiration comes from everyday moments, whether that’s exploring Austin, running, traveling, coffee shops, or just documenting routines in a way that feels aesthetic but still authentic. I also get inspired by trends, storytelling, and creators who make content feel natural and personality-driven instead of overly scripted. I love creating content that feels immersive and relatable, like viewers are tagging along with you rather than watching a traditional ad.