She/Her
Elizabete
I am an architecture student with a strong passion for creativity and design. I have experience in content creation and marketing, and I thrive in environments where I can connect with people.
About Me
Riga, Latvia
Interests
Interview Questions
University of Michigan
TikTok Content Creator (Female Only)
Can you share an example of a successful TikTok campaign you've led in the past?
As the Head of Media for my school's TikTok account (@rbk.pasparvalde), I have played a key role in developing and managing its content strategy. Despite the account being active for only six months, we have successfully generated significant engagement in terms of views and likes. Given that our content is produced in our native language and represents our school within a relatively small country, this level of reach and interaction demonstrates our ability to connect with our audience effectively.
University of Michigan
TikTok Content Creator (Female Only)
How do you approach creating engaging content for a specific target audience?
When creating content for my school’s TikTok page, my primary focus is to produce relatable videos that appeal to a wide audience, including our students as well as those from other schools and universities. I generally divide the content into two categories: relatable or humorous videos, designed to increase engagement through views, likes, and comments, and informative content, aimed at promoting school events and sharing important news.