I’d make Saint James part of everyday moments—sorority events, study sessions, tennis games, and workout classes—while sharing authentic content that shows how it fits into our lifestyle. By combining sampling, social media buzz, and partnerships with trusted campus voices, I’d help it become a go-to favorite and recognizable brand across campus.

I’d create content that links directly to Amazon for quick buys—like GRWM videos, beach-day essentials, or post-workout refreshers—while also tagging and featuring local stores to drive in-person traffic. By mixing convenience with community and adding personal recs, I can encourage followers to shop however fits their lifestyle best.

I’d introduce Saint James by partnering with my sorority to host a fun, coastal-inspired event and create content that reflects our lifestyle. I’d also bring the drink to local workout studios as a post-class refreshment, using that to spark conversation, sampling, and social buzz through reels and influencer tags.