Imagine this: A woman shoots awake with a gasp, and the video freeze-frames as a voiceover says "Ahh there it is...that feeling when you realize forgot to take your makeup off last night." The video continues playing and the woman exhales and cozies back in bed as the voiceover continues "aaand there's that feeling of relief when you realize you didn't need to, because you wear makeup by Youthforia. The video goes on to show the woman applying her Youthforia makeup and going about her day, as the voiceover continues talking about Youthforia's attributes and benefits. Then the video closes on the woman crawling back in bed after a long day with her makeup still on, and ends with an action driving hook, and a visual that loops back to the beginning shot of a woman shooting awake!