Interview Questions
Pacifica Beauty
Fresh On the Go: Pacifica Coconut Milk Underarm Deodorant Wipes
How do you engage an online community around a product launch?
I engage the community by mentioning common problems people my age have such as going to a concert or music festival and feeling icky after. Or even being at the library for hours and wishing I had a product that would keep me feeling refreshed. I would talk about the struggle of your deodorant giving up and needing a quick and easy solution. By really painting the picture and telling a story about how I was out with my friends dancing for hours and starting to feel unconfident because I so badly needed a refresh. Then, I would bring up the new solution I found: Pacifica's NEW Coconut Milk Underarm Deodorant Wipes. These are vegan + cruelty-free and fit perfectly in my bag when on the go. I would ask in my caption what are other situations my audience wish they had an easy way to refresh while they are out.
Pacifica Beauty
Fresh On the Go: Pacifica Coconut Milk Underarm Deodorant Wipes
What strategies would you use to generate buzz for a vegan beauty brand?
As a micro-influencer, I feel that at times I am more reliable than a big celebrity name when creating buzz for a vegan beauty brand. I genuinely believe in and stand with Pacifica's values and I want to show my audience this is not just another product I wish to promote. Pacifica is the OG vegan+cruelty brand and I have been using their products for years. I love that you guys truly stand on the values the brand has been built on for decades. Your products are affordable and make clean products available to everyone by selling them at so many big stores like Walmart. Simply stating these facts will show my audience that this is a genuine promotion of a product from a brand that I love. Thank you for considering my application and I hope to hear back soon!
ColourPop
Brand Ambassador for ColourPop

what's a creative way you would lead sampling efforts both on and off campus?
During my Sorority chapter I would love to give a little speech about ColourPop and give some samples out to members. I would also love to do a giveaway of products on my TikTok. Hosting a fun sisterhood event where girls sign a big poster and each person writes down their favorite colourpop product or why they love colourpop and making a tik tok about it. For example, signing "colourpop makes me feel confident"! I volunteer at a high school with many low income students so making a tiktok about bringing girls makeup products because everyone deserves to feel beautiful is a great way of making "feel good" content. :)







