Not only is Alo an effective in marketing to Gen Z (through ambassadors like Kendall and Kylie Jenner, figures all too familiar to this demographic), the quality of their clothing does hold up to the expectation. The pieces are extremely versatile and fashion- conscious. Take for instance the heavy knit hoodie, a classic design with a heaviness, indicative of quality, that is very rarely seen with a growing number of brands that share similar price points. For Gen Z, it becomes more and more evident the importance of longevity of clothing (especially amid the climate crisis) and Alo has the potential to do just that. That said, improvements can always be made along the chain of production.

The new Rhode by Hailey Bieber Lip Balm phone case! Hailey gave a sneak- peek in an Instagram post a few weeks ago. The product was by no means at the center of attention though this seemed to have been purposeful and extremely effective. Her comment section was flooded with inquiries until the case was released just recently. Sold out within minutes! The idea of a phone case that stores a lip balm is absolutely genius. After all, I seem to commit to hydrated lips just for the balm to be lost in the abyss at the bottom of my bag, ever to be seen again. Evidentially, this solves an issue (I never realized I had).