The target customer would of course be men who go to the gym, but I feel like I could even strategize to promote it to women who go to the gym. regardless i would cater to the male audience with their interests in being fit and still enjoying a delicious meal.

I would create engaging content by showing relatable fitness moments and using cereal as the "reward." I can also exaggerate the macho fitness trope to make funny content. I would make skits, bring my fitness knowledge as a professional dancer, and use silly ideas from my dance/theater background.