In the first 30 days, I would focus on high-impact, visually appealing content that highlights both the luxury and indulgence of Dubai Delights Group chocolate. This would include: Satisfying close-up shots of chocolate breaking, melting, or being poured to tap into ASMR and sensory trends Behind-the-scenes content showing the craftsmanship, packaging process, or ingredient sourcing to build authenticity Trend-based videos using popular sounds and formats while keeping the brand elevated and cohesive Lifestyle content featuring the chocolate in aspirational settings (gifting moments, celebrations, unboxing experiences) Community-driven content, such as responding to comments with videos, reposting user-generated content, or encouraging customers to share their own reactions The goal would be to test multiple content styles quickly, track performance, and double down on what drives the highest watch time, saves, and shares.

I stay updated with social media trends by actively consuming content daily on platforms like TikTok and Instagram Reels, not just as a viewer but with a creator mindset. I pay attention to trending sounds, hooks, captions, and formats, and I analyze why certain videos perform well. I also follow social media marketers, food brands, and creators in the luxury and dessert space to spot patterns early. In addition, I use platform insights, trend reports, and engagement data to determine which trends align with a brand’s identity rather than jumping on everything.

What attracts me to digital marketing is the blend of creativity and data. I enjoy telling a story visually while also analyzing performance to understand what resonates with an audience. Digital marketing allows brands to build genuine connections in real time, especially through platforms like TikTok where authenticity drives results. I’m especially drawn to food and lifestyle marketing because strong visuals and storytelling can turn everyday products into aspirational experiences.