I would build a strong on-campus presence by tabling at high traffic areas (campus entrance and on campus farmers market) with QR codes provided for instant downloads, spinning wheels with prizes as an incentive for downloading. Additionally, have people fill out travel match forms, a quick 30 second quiz to match students with travel buddies and the download is required to see who their "match" is.

To motivate other students to try TripBFF, I would showcase how it helps you find people with the same travel style and plan spontaneous trips. College students, especially at USC, love traveling to new places with friends or new people, whether it's spring break ideas, or weekend road trips, TripBFF brings that energy straight to them.

I'd generate excitement through TikToks and in-person tabling where I can help students download the app on the spot. By posting authentic experiences, highlighting the convenience, and starting conversations with students about their dream trips, I can show how the app is a safe and exciting way to make those plans actually happen.

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