I’d use humor and campus relatability like fun Reels or TikToks. Quick, playful clips and trending sounds would make hydration feel funny, energizing, and part of everyday college life.

I’d promote the brand by connecting it to moments students already care about, like post-workout recovery and staying energized after long nights. On social media, I’d post short, high-energy clips showing students grabbing the drink after a run or using it to bounce back the next day. I will set up tabling booths to hand out to students near campus gyms.

I’d focus on making hydration feel fun, social, and part of campus life. For example, I’d create short, upbeat videos showing students grabbing Trevi before class or workouts, use relatable humor, and post polls about favorite flavors. The goal would be to make drinking water look like a lifestyle choice, not a chore, something that fits naturally into everyday student routines.