Elise
I’m a sustainability major with minors in journalism and German hoping to help fight climate change through communications and outreach!
About Me
The University of North Carolina at Chapel Hill
Class of 2024
Chapel Hill, NC, USA
Interests
Interview Questions
Aquaphor
Aquaphor Content Creator
Can you describe a successful social media campaign you were involved in and the strategies you implemented?
I was the audience engagement editor for The Daily Tar Heel, and we wanted to use TikTok to get some of our news across in a funny way. I researched trends and combined those trends with news stories to make informative videos - and they did well!
Aquaphor
Aquaphor Content Creator
How do you approach creating content that resonates with a specific target audience?
To create content that resonates with a specific audience, you have to know your audience. The first thing I do when creating content is always research my audience. Different age groups respond better to different media, tones, and strategies.