When I worked with The Little Bloomshop to create a digital lookbook for pitching to boutiques, I collaborated closely with the owner—essentially acting as her marketing partner—to make sure the design reflected her established brand identity. She shared her brand colors, typography, and overall style inspiration, and I incorporated those elements into every page of the lookbook. We reviewed drafts together to ensure the tone, imagery, and layout matched the soft, floral aesthetic her customers recognized. That collaboration ensured the final product felt both professional and completely on-brand, making it a strong marketing asset for her outreach to store buyers.

I stay on top of trends by spending time daily on TikTok and Instagram, not just scrolling but actually studying what’s gaining traction—things like trending sounds, editing styles, and recurring themes in my niche. I also follow a mix of creators, marketing accounts, and trend forecasters so I’m seeing both the creative side and the strategy side. Once I spot a trend that fits my aesthetic, I think about how to adapt it so it still feels authentic to my style—whether that’s switching the setting, adjusting the tone, or blending it with my existing content themes. That way, I’m participating in trends without losing the personal brand I’ve built.

If I have the product in hand, I can batch-create several videos per day.