Meet them where they are. Most people at Sprouts or HyVee aren't looking for a pitch—they're shopping. I'd start with a genuine observation or question: "Hey, are you into health stuff?" or "Trying anything new this week?" That opens a conversation instead of launching into a demo.

Lead with the why, not the product. People don't care that Everyday Dose has adaptogens or whatever—they care about the feeling. So I'd frame it around what they actually want: energy without the crash, focus for a busy day, stress relief that actually works. Then the product is just the how.

Demo, don't describe. I'd have them taste it. Let them feel the texture, see the color, experience it themselves. That's way more memorable than me talking. While they're trying it, I'd ask: "What do you notice?" Their answer tells me what resonates with them specifically.

Be conversational and real. No corporate-speak. I'd talk about the brand honestly—what makes it different, why I'd actually use it, what the founder cared about. People respond to authentic over polished. And if someone asks a question I don't know, I say so and find out instead of faking it. That builds trust.

Watch and adapt. Different shoppers care about different things. Someone rushing through might care about convenience. Someone lingering at supplements might care about ingredients. I'd listen to what they're actually asking and adjust my angle.

Leave them with one clear thing to remember. Not five benefits or a whole brand story—just one reason they'd reach for it again. That sticks.

I'd break it down into three things: preparation, communication, and presence.

Before the weekend: Everyone knows their role. I'd send a brief recap on Friday—which stores, what time, what we're demoing, any new talking points. I'd make sure kits are packed and ready, transportation is sorted, and each BA knows exactly where they're going and what success looks like that day.

During the event: I'm in the stores with them, especially early on. I lead by example—I'm running my own demos, engaging shoppers, keeping the table clean and on-brand. But I'm also watching: Are people showing up on time? Do they have what they need? Are they confident talking about the product? If someone's struggling, I jump in and help, not to criticize but to problem-solve together.

Communication is constant but light: Quick check-ins, not micromanaging. If something goes wrong—a store issue, a scheduling conflict, a supply problem—I handle it that day, not on Monday. My team knows I've got their back, so they're not stressed.

After the weekend: Same-day reporting. I collect sales sheets and feedback, submit everything by the deadline, and send the team a quick note acknowledging what went well. If something didn't work, I flag it, and we adjust next weekend.

The goal is to make their job easier, not harder. When your team feels supported and knows what's expected, the operation runs smoothly.

I’ve worked with brands including Bagsmart, Tasty Tea, CeraVe, Monday Haircare, Java House, and more through my own social media content. These collaborations have given me experience in creating authentic, engaging posts that align with each brand’s voice while connecting with my audience. I’ve learned how to translate brand goals into creative visuals and storytelling that feel genuine and relatable.