Interview Questions
Crush
Head of College Field Operations
How would you launch a new app on a college campus?
To successfully launch a new app on a college campus I would investigate and analyze the needs and interests of the target population, college students. I would conduct online surveys, focus groups, and tabling events to further understand how the app can serve the intended audience. To promote the app, I would create community partnerships with student housing, student life, and student organizations with similar interests. In order to create credibility among the campus community, I would hire campus ambassadors to act a spokes people for the app. In addition, I would run social media ads and giveaways to reach more students and make a name for the app.