To engage a college audience with the Klar brand, I would focus on creating content that feels authentic to student life. I’d leverage social media trends, relatable memes, and short video content to show how Klar fits into everyday student life, and helps make task like budgeting, shopping, or learning easier. The key would be making Klar feel like a helpful part of student life rather than just a product.

I would create a short, engaging video that feels authentic to campus life and is relatable to students like myself. For example, I could film a ‘day in the life’ of a student showing how Klar makes everyday decisions easier, whether it’s shopping online, splitting payments, or accessing exclusive deals. I’d include quick, relatable scenarios—like grabbing coffee between classes or ordering textbooks—and highlight Klar’s energy benefits in each moment. To keep it creative and shareable, I’d use trending audio, captions, and a fun, energetic tone that speaks to students. The goal would be to make the content feel less like an ad and more like a helpful, relatable tip from a fellow student.

The Alpharetta, GA location.