I try to keep my reviews grounded in evidence, ensuring that I am critiquing the work and that I look at the tangible areas that the product provides. I try to balance the pros and cons of a product in whichever I see fit and suggest improvements when necessary. I try to take into consideration on the certain environment that it is used in to ensure that the review is as unbiased as possible.

Their effectiveness, the price and it's packaging. I try to see if they are suitable for me, especially considering that I have sensitive skin. I try to view the companies goals and whether they are able to achieve them and if the marketing is reliable.