If there’s one beauty brand that, in my opinion, is killing its social media marketing strategy is Rare Beauty. This beauty brand was founded not too long ago, and yet it is successfully gaining popularity among different demographics at exponential growth rates. I personally have always admired Selena Gomez, the founder, but after creating such a unique brand which embraces diversity in a subtle way, I have seen her true potential. Not only do I believe the Rare Beauty social media team is creating engaging content, but I agree with the message the brand tries to send through what it does. Rare Beauty has found a way to find its niche within the highly competitive beauty market, which is what I find the most admirable. Through every post, customers feel “rare” and appreciated for their small flaws and differences, which is the direction that more and more beauty brands are slowly working towards.

I think one brand that is doing an amazing job is Rare Beauty. Their Instagram does a great job at promoting inclusion in a very subtle way, making their products accessible to everyone. Their presence on TikTok also allows them to reach a larger audience. Having founder Selena Gomez make videos trying on the products also leads to higher engagement making the customer feel more connected to the brand. Every Rare Beauty new product launch is also well-marketed, as Instagram reels always create a sense of anticipation of the products.

Apart from asking them what their favourite yoga pose is, one way of creating a long-lasting professional relationship would be by understanding what their needs are and how Stratosphere41 fits in their vision. Acknowledging each party’s perspective would help build trust going forward.