Friendsgiving!!! One of my favorite things is when my friends and I all get dressed up for it. You know the typical sweater, skirt, tights, tall boot combo. We get all cute and dolled up and have an absolute feast. We put out a whole spread of appetizers, a charcuterie board, the main dishes, etc. We take a ton of pictures and just have a wholesome night with each other!

TikTok for sure!! The type of content seen on TikTok is ideal for beauty products. Trends like get ready with me, my empties of the month, holidays coming up (good makeup gifts), etc, people are always on the hunt to find new products especially with consumerism at its highest. So by having quick to watch, easily digestible content on TikTok, you are catering the exact audience you want, especially those who make impulse decisions. TikTok is a platform that easily influences, because of the short videos that are on there, it caters to those with small attention spans- that’s just where we are headed as generations continue to get addicted to short form content. But it’s important to utilize this platform for conversion!