I’ll focus on creating relatable, value-driven content that invites my audience to interact. This includes using trending audio and formats to grab attention, asking direct questions in captions or on-screen text to spark conversation, and incorporating polls or “this or that” style choices in Stories. I’ll also reply to comments with follow-up videos to keep the conversation going and build community. By consistently mixing personal lifestyle content with authentic product integration, my audience will feel like they’re part of the experience—not just watching it.

I plan to showcase PHX Hydration Energy through quick, engaging lifestyle content that highlights how it fuels my busy, active days as a college student and sports intern. On TikTok and Instagram Reels, this could include GRWM videos before workouts or events, “day in my life” vlogs showing when and how I drink PHX for hydration and energy, and post-workout recovery clips. I’ll focus on authentic, relatable moments—like grabbing PHX between classes or before a big sports shift—to show my audience the real benefits: clean energy, hydration, and stamina that lasts.

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