What interests me most about promoting a health-focused beverage launch is how accessible healthy options are becoming to the public. As someone who’s constantly on the go (just like much of my college audience) I find it exciting to show simple, realistic ways to make health a priority in everyday life.

I create authentic social media content by sharing real, unfiltered moments, raw clips, genuine experiences, and honest emotions. By being transparent online, I’ve built a community rooted in mutual trust. My audience connects most with the unedited parts of my life, where they feel seen, understood, and reminded that we’re all figuring it out together.

One of my most successful social media campaigns was with BASH Pilates, where I helped double memberships during the traditionally slow summer season. Knowing summer often meant a dip in engagement, I crafted a strategy focused on community connection, consistent posting, and value-driven content. I used a mix of motivational posts, behind-the-scenes studio highlights, client success stories, and interactive challenges to keep the audience engaged and inspired. I also leveraged timely campaigns like “RazorBASH Ready” giveaways and spotlighted how BASH workouts fit into busy lifestyles, making the content relatable and action-driven. By maintaining a clean, consistent aesthetic and posting 2-3 times daily, I created a sense of excitement and belonging that translated directly into membership growth. This experience taught me the power of authentic storytelling and strategic consistency in turning slow seasons into success stories.