erinscozykitchen on Instagram and TikTok is a creator Smash Kitchen should collaborate with. Not only does she reach a wider audience with her posts and following count but she is directly in the food industry as she creates content about cooking and baking.This seems to be a significant passion of hers that would work well with Smash Kitchen.

My approach to engaging creators through direct messages would be friendly and straightforward. Wording is important to people so ensuring I'm not telling them they will work for Smash Kitchen, but instead work with Smash Kitchen. And communicating enough to ensure both parties are happy with their outcomes.

I would comment on posts within the food industry. By commenting relatable and light hearted comments to show interest in their post but also by putting Smash Kitchen out there more and recommending Smash Kitchen products. This can be done in various ways, whether funny, relatable or lighthearted, it would be quick but enough to grab attention. Using social media platform tools like TikTok photo reactions would also help grab attention in a comment section!

examples:

1. If it is a post about food, a light hearted quick comment about pairing it with Smash Kitchen products would create engagement.

2. If it is a post about Smash Kitchen itself then I would comment something to reinforce it being the right choice, possibly adding a photo reaction on a platform like TikTok to grab attention from readers.