For on-campus sampling, I would collaborate with my school’s wellness club, since they already host beauty-centered and self-care events that naturally attract students who are interested in makeup and personal expression.

Off campus, I’d take a more lifestyle-driven approach by creating coffee or matcha content inspired by ColourPop product color stories — for example, matching a latte to the shade or vibe of a specific product. Since I already create coffee and mocktail content, this would feel authentic to my brand and visually engaging, while subtly introducing ColourPop to new audiences in a fresh, unexpected way.

I would engage my audience by seamlessly integrating ColourPop into my existing content across posts, reels, and stories, so it feels natural and authentic rather than forced. I already create consistent makeup and beauty content, and my audience is used to seeing me experiment with differentproducts and brands. Having worked with established beauty brands like Sephora and Smashbox Cosmetics, I understand how to highlight products in a way that feels genuine and aligns with both the brand’s identity and my personal style.

One of the things I really love about ColourPop is right in the name. It’s a fun, colorful brand that still feels aesthetic and visually pleasing. That balance is something I really connect with. I’m not afraid of color — it’s a big part of how I express myself, and you can see that reflected throughout my Instagram feed. I truly believe that being colorful in a black-and-white world is important, both figuratively and literally, and ColourPop embodies that same energy of creativity and self-expression.