My first step with sourcing influencers is always listing in detail the main details and brand objectives of the specific campaign. Through this process, I am able to identify the best partnerships based on what overlaps. An example of this is when I was sourcing influencers for a sock release at augustnoa, I learnt to target the pilates and fitness influencers rather than targeting mothers for our diaper bag launch.

After narrowing down the details to identify the best influencers, I then would assess their content. Aspects such as content style, engagement, and analytics would help understand if they would truly be a good fit based on their audience.

Lastly, I would reach out and focus on building a relationship rather than simply a business deal. This ensures that the people we are working with understand we have their best interest at heart and are interested in exploring a partnership benefitting both of us.

 As a Marketing Intern at augustnoa, I was in charge of exploring brand partnerships and thoroughly planning campaign lists. I curated 3 campaign outreach lists with 50+ influencers, ensuring that they align with brand and campaign objectives. I explored new and unique ways to discover the best individuals for partnerships and marketing our products. Additionally, as a member of GENZ and a consumer of content myself, I have an eye for what viewers prefer to watch and what to purchase.