I haven’t personally tried it yet, but I’ve heard it’s popular among fashion influencers for keeping outfits secure! Based on what I’ve seen online, people say it holds well and is easy to apply so I’m really looking forward to testing it myself to see how it compares to safety pins or fashion tape!

I think it’s important to mention how well the glue held up throughout the day, whether it was easy to apply without making a mess, if it left any residue on the fabric, how it performed on different materials, and whether it was comfortable to wear. I’d also include how long it lasted before needing reapplication and if it was easy to remove later.

W Labs should work with creators who truly connect with the brand’s focus on wellness, self-care, and confidence. Rather than going after the biggest names, the brand would really benefit from collaborating with smaller influencers such as nano/micro influencers who have genuine relationships and engagement with their followers. These creators know how to make content that feels real and relatable, especially on platforms like TikTok and Instagram. Building long-term partnerships with lifestyle, fitness, and clean beauty influencers will help W Labs form a loyal community and strengthen the brand’s connection with its audience.