There are many wellness and beauty brands that have great social media presence, but some of the most notable include: Rare Beauty by Selena Gomez: This brand is known for its inclusive marketing and its focus on mental health. Rare Beauty has over 15 million followers on Instagram and is known for its honest and relatable content. Fenty Beauty by Rihanna: This brand is known for its diversity and its inclusive shade range. Fenty Beauty has over 100 million followers on Instagram and is known for its innovative and high-quality products. Glossier : This brand is known for its minimalist aesthetic and its focus on skincare. Glossier has over 12 million followers on Instagram and is known for its user-generated content and its focus on community. Glow Recipe : This brand is known for its fun and colorful packaging and its focus on natural ingredients. Glow Recipe has over 5 million followers on Instagram and is known for its educational content and its focus on self-care. Tula : This brand is known for its clean and effective skincare products. Tula has over 3 million followers on Instagram and is known for its honest and transparent marketing. These brands all have a few things in common that set them apart from their competitors. First, they all focus on creating a strong community around their brand. They do this by sharing engaging and relatable content, and by encouraging users to interact with them. Second, they all use social media to tell their brand story in a way that is authentic and meaningful. They don't just focus on selling products, but on connecting with their audience on a deeper level. Finally, they all use social media to stay ahead of the curve. They are constantly experimenting with new ways to use social media to reach their target audience and grow their brand.