One example is a recent collaboration I did with HERA, where I created short-form content that aligned with their broader campaign launch. I ensured my content matched their brand aesthetic while incorporating trending audio and formats that were performing well on TikTok and Instagram. The post performed well organically, driving strong engagement and aligning with the brand’s goals of reaching Gen Z consumers. I’ve done similar work with brands like NuFACE and L'Occitane—leveraging trend knowledge and platform-native strategies to support their integrated marketing efforts across paid, organic, and influencer channels.

I stay updated on marketing trends by actively engaging with social media platforms like Instagram, TikTok, and Twitter, where many trends emerge in real time. I follow creators, brands, and marketers to stay in the loop on what’s resonating with audiences. This helps me not only stay current with what’s “in,” but also spot patterns in content performance, virality, and emerging best practices.

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