I like how the company focuses on living an active lifestyle but still wanting to feel confident. I’m been interested in creating good content on social media more and keeping up with new trends, so this feels like a great way to combine what I enjoy with learning more about marketing. I think it would be exciting to help grow the brand and connect with people online.

I believe understanding a brand’s tone and target audience before starting a design is important. I personally like to research the brand’s goals, feel, and what can be pleasing from it. For example, if a brand is very bold and empowering, I like to think what content I would like to see from them like confidence, straightforward and eye catching colors, illustrations and content, etc.

I have illustrative experience designing icons, logos, and menu design.