I'm deeply connected across multiple areas of UW campus life, giving me access to diverse student communities who trust my recommendations.

Student Leadership Roles:

-Director of Outreach for UW Philosophy in Medicine Club, where I connect with pre-health students passionate about healthcare innovation

-Active member of Community Health Outreach, working with students focused on wellness and public health initiatives

Athletics and Sports Medicine:

- BIG 10 Sports Medicine Internship gives me direct access to student-athletes, coaching staff, and the entire athletic community who are always seeking optimal hydration and recovery solutions

-Event and Social Networks:

--Campus event and party promoter, which connects me to social chairs, Greek life members, and students who organize campus activities Through event promotion, I work closely with various student organizations and have built relationships with leaders across different clubs

Academic Communities:

-Public Health major network connects me to students interested in wellness, nutrition, and healthy lifestyle choices Business Marketing minor gives me connections to entrepreneurial and business-focused student groups

-Broader Campus Influence:

My role as an event promoter means I'm constantly interacting with diverse student populations across campus I have established relationships with club leaders, social media influencers, and students who are natural connectors in their own communities

This network spans health-conscious students, athletes, social organizers, and academic achievers - exactly the diverse audience that would be interested in Vita Coco's natural hydration benefits.

I'm already obsessed with Vita Coco to the point where my friends constantly make fun of me for carrying one everywhere on campus. They literally know I'm around when they spot the iconic coconut water carton, and I'm always that friend preaching about natural hydration because I'm constantly dehydrated despite drinking water all day.

My engagement strategy would be completely authentic because I genuinely live and breathe Vita Coco. Through my BIG 10 Sports Medicine Internship, I have direct access to UW athletes who are always looking for better hydration alternatives to sugary sports drinks. I'd create content showing real recovery moments, pre-workout routines, and post-practice hydration where Vita Coco naturally fits.

I'd leverage my event promotion experience to host "hydration stations" during finals week, game days, and campus wellness events. Picture me setting up in high-traffic areas like the HUB or outside the gym, offering samples while sharing why I switched from regular water to coconut water for my daily hydration needs.

My social media approach would focus on relatable campus scenarios where hydration matters most. Morning rush to class, post-gym recovery, late-night study sessions, and those chaotic event planning days where I'm running around campus all day. I'd document real moments where Vita Coco saves the day.

I'd also partner with student wellness organizations and my Philosophy in Medicine Club to tie coconut water into broader conversations about natural nutrition and preventive health. The goal is making Vita Coco feel essential to the UW student lifestyle, not just another beverage option.

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