Yes. I’ve worked with creators both directly and indirectly through content collaborations. From the brand side, I’ve identified creators whose content and audience aligned with campaign goals, reached out to initiate partnerships, and coordinated deliverables from concept through posting. From the creator side, I’ve collaborated with other creators on joint content, trend-based videos, and cross-posted campaigns, which gave me hands-on experience managing timelines, expectations, and creative alignment. Having experience on both sides helps me communicate clearly, anticipate issues early, and build creator relationships that feel collaborative rather than transactional.

I’m very confident. I’m comfortable initiating high-volume daily outreach via DMs and email, tailoring each message to the creator and clearly pitching the value of the collaboration. I’m also confident negotiating terms in a way that aligns incentives on both sides, whether that’s usage rights, timelines, or deliverables, while keeping conversations efficient and professional. Because I’ve worked as a creator myself, I understand how creators think and what makes a partnership appealing, which helps me build rapport quickly and move collaborations from first contact to agreement without friction.

I’ve been creating short-form social content consistently across TikTok and Instagram, both for my own platforms and for brands. My experience includes filming, editing, and posting UGC-style videos designed to feel native, authentic, and trend-driven. I’ve created travel, lifestyle, and app-focused content that prioritises strong hooks, fast pacing, and clear storytelling to drive engagement. Beyond posting, I actively analyse what performs well, tracking trends, formats, and creators gaining traction, and use those insights to refine content ideas. This hands-on experience helps me understand what creators need to succeed, what brands look for in high-performing content, and how to bridge the two effectively.