CapCut is my main editing tool. I use it for most of my video content because it’s fast, creative, and easy to experiment with trends. I’m also confident using Adobe Lightroom, Photoshop, and Illustrator for photo editing and color correction,.

I approach creating video content for a young audience by focusing on authenticity, fast pacing, and trends they already connect with. I start by researching what’s performing well on TikTok and Instagram, trending sounds, editing styles, and humor, then I adapt those trends to fit the brand’s message. I make sure my videos hook viewers within the first few seconds using strong visuals, text, or relatable situations. I also keep the tone playful and natural so it feels genuine rather than overly polished. My goal is to create content that feels fun to watch, easy to share, and inspiring for others to try creating with CapCut too.

I think Home From College’s B2B marketing strategy on X has huge potential to open doors by connecting directly with business owners, founders, and professionals. By positioning H\FC as a platform that helps college students and unemployed young adults earn extra income with brands they love, we can tap into an audience eager for opportunities while also building strong business relationships. Strategically highlighting success stories and actionable insights could make the X account a go-to resource for both students and businesses.