Interview Questions
Root
UGC Content Committee
Please share a direct link to your TikTok account and any past content experience relevant to this role.
https://www.tiktok.com/@maelysreviews?_t=8d8WMN1O0XN&_r=1
Root
UGC Content Committee
What's one snack brand that is killing their social strategy? Why?
Alani Nu has found it’s way all over my for you page. Whether it’s Ugc creators or curious reviewers it’s been everywhere for some time. They’ve done this by instilling curiosity with bold scripts “excellent source of protein” (fit snacks) , “doesn’t taste like a protein bar”(fit snacks), “hyping you up during a workout”( energy drink). As well as that they’ve also been allowing their creators to become more creative with certain products. For example, making snack recipes involving their protein powder/snacks. Lastly, they’re really good at creating anticipation in their viewers, while they wait for new flavours or new snacks to drop. This paired with their use of trendy tiktok/Instagram sounds makes their marketing killer.

