I'm going to turn this question around and instead propose something I think would be a creative gifting initiative for Vacation Inc. I think that the most creative brand gifting initiatives are ones that are unique to the creator they are gifting to. After looking at your website and seeing tropical fruits, my immediate thought would be to work with Kirsten Titus, AKA @pepperonimuffin as she is known for telling stories while chopping up fruits. Sending product to her with exotic fruits would be extremely fitting given her content, personality and location (Hawaii). Another person I would partner with would be Eli Rallo. Eli currently works with SuperGoop. She loves the product and doesn't skimp on sunscreen. A gifting approach I would take with her would be something related to the Chardonnay Oil product. Her family is Italian and very well versed in the realm of wine, owning several restaurants on the East Coast. She also has a family vacation home in Puerto Rico that is talked about much in her content, a place Chardonnay and the Chardonnay Oil would pair nicely.

1. Are you building and providing said tools and technologies to aid creators in growing their side hustles into full-time careers? 2. How will hypotheses be conducted and recorded during discovery period?