I believe that the best way to reach a large audience is to start a campaign on social media run by athletes that play sports for teams in the March Madness tournament. This would help drive support using the credibility that these student-athletes have on campus. Another way to foster community around Parch is to bring Parch to college campuses, and film real-time reviews of students and student athletes trying these drinks. You can get the word out with free merchandise, free drinks being passed out, and filming videos of students/student-athletes holding the cans and/or drinking them.

When I was young, I had a stuffed lamb that I took absolutely everywhere. I remember one day I was in Kroger and I accidentally left my lambie on the shelf. I went back in to look for her and she was gone! That weekend, My mom surprised me with a new Lambie. Ever since, she has been my favorite toy.

I am very in touch with people my age, and I see new and upcoming trends on TikTok very often. I believe I have a good following on TikTok and I have a lot of ideas on how to promote brands. I love to have fun and enjoy myself, showing the world my true self.