To make Saint James Tea a recognizable and loved brand on campus, I’d blend visibility, vibe, and community. I’d host chill pop-up events during club meetings, open mics, or game days—offering free samples, photo ops, and branded merch. I’d create TikToks and Reels showing “a day in the life” with Saint James Tea as the go-to study or post-practice drink, tagging the brand and encouraging followers to do the same. Partnering with student orgs I’m in—like the African American Cultural Club, NHS, and athletics—would help spread the word across diverse circles. By making the tea part of campus culture and daily routines, it becomes more than a drink—it becomes a vibe.

I’d use my platform to create relatable, lifestyle-driven content showing how Saint James fits into everyday life—whether you're headed to class, brunch, or a study session. I’d post short try-on hauls and GRWM videos, tagging both Amazon and local retailers, with swipe-up links or pinned comments for easy shopping. I’d also highlight the benefits of each option—Amazon for convenience and fast shipping, and local stores for trying pieces in person. To boost engagement, I’d run mini giveaways, polls, or “fit check” challenges where followers share their own Saint James looks. It’s all about blending storytelling, authenticity, and accessibility to make shopping feel effortless and fun.

To introduce Saint James to my campus community, I’d create a fun, authentic campaign using storytelling, social media, and in-person events. I’d start with a “Style Spotlight” series featuring students wearing Saint James in everyday campus life—class, clubs, and game days—paired with short videos or Reels. I’d host a pop-up or collab event with the African American Cultural Club and Thespian Theater, where I’m a Co-director and active member, tying in fashion, art, and culture. As a member of the National Honor Society, lacrosse and volleyball teams, and HCOP, I’d also tap into diverse student circles to organically spread the brand’s message. It’s all about making Saint James feel like a natural part of campus style and student identity.