As someone in the LGBTQ+ community, I care deeply about creating space for meaningful and respectful conversations. I also worked at an addiction recovery wellness center, where I was constantly navigating sensitive and complex topics around mental health, recovery, and personal growth. In that role, I learned the importance of listening first, understanding the audience, and approaching content with care and intention. Whether it was writing copy or creating visuals, I always made sure the messaging felt honest, inclusive, and aligned with the values of the people it represented. I’d bring that same thoughtfulness to New Brew’s mission, especially when engaging with nuanced cultural conversations.

Yes, I’m 22 years old.

One example of taking initiative was during my time at Sorate, a Japanese matcha brand. I came up with the idea to collaborate with Culture, a frozen yogurt shop in NYC, to create a limited-edition matcha flavor using Sorate’s product. I pitched the concept to both brands, coordinated the partnership, and helped execute the campaign from start to finish. We promoted it on Instagram through joint posts and stories, and it ended up driving foot traffic, boosting brand visibility, and introducing matcha to a wider audience. I was motivated by a genuine love for both brands and a desire to create something unique and community focused.

I’d start by understanding New Brew’s target audience—what they are looking for in a nonalcoholic drink, when they are drinking it, and why. From there, I’d shape the campaign around moments that feel relevant and fun, like “midweek reset” or “post work unwind,” and lean into platforms like Instagram, TikTok, and email to tell that story. I’d work with creators, design visually strong content, and explore brand partnerships to expand reach. The goal would be to build both awareness and a sense of lifestyle around the product—something people want to be part of, not just buy.