If I see a post I want to come back to, I usually save it right on the app first. Then if it’s something I know I’ll actually use, like a restaurant or product, I’ll screenshot it or send it to myself or a friend so I don’t forget about it later.

I’d collaborate with a creator who makes relatable college or productivity content, someone whose audience is already trying to get their life together. The goal would be to create content that feels natural, not promotional. I’d probably do something like a “get my life together with me” or “day in the life using Tudu” where we show how the app actually helps with real tasks like assignments, scheduling, or staying organized. It would feel like a conversation or experience, not an ad, so people see the value without it being forced.

If I were launching an app on my campus, I’d focus on making it feel like something students need, not just something they’re told to download. I’d start by tying it into real student problems, whether that’s saving time, making money, staying organized, or socializing, and create content that clearly shows how the app solves those things in everyday college life. I’d film quick, relatable videos around campus showing people using it in real situations, like between classes or during group work, so it feels integrated into their routine. I’d also leverage student organizations and campus events to introduce the app in spaces where people are already engaged, and encourage people to share it with friends by making it feel like an inside thing everyone’s getting in on. Once it becomes useful and visible in multiple parts of campus life, adoption happens naturally.