Interview Questions
Drink Koia
Koia Marketing Intern

Can you describe a time when you effectively represented a brand at an event?
I have never had the opportunity to attend a brand event before, but I would absolutely love the chance to represent Koia and bring my energy, creativity, and content expertise to an in-person experience. While I havenât attended a brand event yet, I have successfully created high-engagement content for brands like Pierreâs Ice Cream and Andrew Exler Marketing, increasing their social engagement and brand awareness. If given the opportunity to work at a Koia event, I would focus on making the brand experience interactive and shareable, engaging attendees through live taste test challenges, social media activations, and creative video content that highlights Koiaâs unique benefits. Iâm eager to step into this space, bring fresh ideas, and help build an unforgettable brand experience for attendees both in-person and online.
Drink Koia
Koia Marketing Intern

How would you engage with event attendees to create a positive brand experience?
If I were a content creator for Koia at an event, I would focus on making the brand experience interactive, high-energy, and highly shareable to drive excitement and brand awareness both in person and online. How Iâd Engage Attendees for Koia:
Live "Koia Taste Test" Challenge â Capture attendees trying Koia for the first time, getting their real-time reactions on video. Iâd ask fun, engaging questions like "If this flavor was a mood, what would it be?" or "Describe this taste in three words!" This creates authentic UGC content while showcasing the brandâs great taste and nutritional benefits.
"Koia Energy Boost" Reels & TikToks â A short, fun video series featuring attendees before and after trying Koiaâshowcasing how it gives them the energy to power through their day. This keeps the content dynamic and shareable.
On-the-Spot Content Creation â Film behind-the-scenes clips, fun event highlights, and attendee interactions to create high-energy, relatable content that Koia can repurpose on their social platforms. By making Koiaâs presence at the event fun, memorable, and shareable, Iâd ensure attendees walk away not only loving the product but actively talking about it online, driving both brand loyalty and engagement in a way that feels organic and exciting.4o
Physicianâs Choice
Content Creator

Can you provide an example of a successful video content campaign you created and the impact it had on audience engagement?
One of my most successful video content campaigns was my collaboration with Pierreâs Ice Cream, where I created two separate campaigns that significantly boosted the brandâs engagement, following, and awarenessâespecially within my college community.For the first campaign, I focused on making Pierreâs Ice Cream a fun, relatable staple for college students, using humor and real-life scenarios to showcase how their products fit into student life. The campaign performed so well that Pierreâs wanted to work together again. For the second campaign, I leaned into a seasonal, storytelling approach, creating content that resonated emotionally with my audience.The results? Increased engagement, a noticeable boost in Pierreâs following, and a wave of interest from students on my campus asking where they could find Pierreâs products. My content didnât just entertainâit converted passive viewers into engaged followers and potential customers. This campaign reinforced my ability to create high-impact, audience-driven content that builds real brand engagement.