I focus on making the product part of a story or real moment rather than the main focus. From my experience creating settlement claim content, even though I’m working with a company, I try to present it in a way that feels like I’m just sharing something I came across, not promoting it.

I use a conversational tone and frame it as information or a discovery, like “I found this” or “I didn’t know this was a thing,” instead of directly telling people what to do. That makes it feel more natural and keeps people engaged.

I would apply the same approach here by showing how the coffee fits into my routine and letting the benefits come through naturally. For example, instead of listing features, I would show myself using it during a busy day or as a replacement for my usual coffee, so the value is clear without needing to explicitly sell it.

Overall, I think authenticity comes from making the content feel like something I would post anyway, where the product is part of the experience rather than the focus.

I haven’t created content specifically for food or beverage brands yet, but I’ve recently started creating short form content around settlement claims, which often involve well known food and beverage companies. That has given me experience talking about products in a way that is engaging, clear, and relatable to viewers.

I also run a photography and video account where I document my travels, and I’ve been getting more into editing and cinematography. Through that, I’ve developed an eye for visuals, pacing, and storytelling, which I apply when creating short form content.

I’m also passionate about food, and my For You page is full of food and beverage content, so I’m very familiar with the types of videos, formats, and styles that perform well in this space. I think this makes it a really natural fit for me, and I’m excited to start creating content specifically for brands in this category.

I would create authentic UGC-style content by focusing on real moments where coffee naturally fits into my routine, rather than making it feel like a product showcase.

For example, I would film a simple morning or mid-day routine, showing myself making Kahawa 1893 coffee before class or during a study session. I would include natural clips like preparing the coffee, pouring it, and a quick reaction, keeping everything casual and unscripted.

I would also use relatable hooks like “I switched my daily coffee to this…” or “this is what I’ve been drinking during busy days,” so it feels like I’m sharing something I actually use.

I think authenticity comes from making the content feel like something I would post anyway. I would film in real environments, keep the tone conversational, and avoid over explaining. The goal is to make the product feel like part of a normal routine so it connects with people and feels easy to trust.