One example is a UGC-style video I created for a settlement claims company where I covered the Costco rotisserie chicken lawsuit.

I focused on grabbing attention right away with a strong hook related to a product people recognize and use often. Then I explained the situation in a simple, conversational way, like I was sharing something I just found out, rather than promoting anything.

To keep engagement high, I added visuals like brand references and included a personal angle to make it more relatable.

That video felt informative and natural, not like an ad. It kept people watching through the story and made the content easy to understand and share, which helped drive both engagement and interest in the platform.

I create authentic content by focusing on making it feel like something I would naturally post, not something scripted for a brand.

From my experience creating content and UGC-style videos, I’ve learned that tone and delivery matter a lot. I try to speak in a conversational way, like I’m talking to a friend, and avoid over explaining or sounding too polished.

I also pay close attention to how content actually looks on TikTok and Instagram. That means using fast pacing, strong hooks in the first few seconds, and simple, clean edits. I study trends daily and look at what creators are doing, then adapt those formats in a way that still feels original.

Another important part is showing the product in real situations. Instead of isolating it, I integrate it into routines or everyday moments so the value comes through naturally.

Overall, I think content feels native when it matches the platform’s style, feels relatable, and is something people would watch and share without thinking it’s an ad.

I would incorporate smart glasses into my routine in a way that feels seamless and practical throughout the day.

For example, I could use them while walking to class or around campus, listening to music or taking calls without needing to hold my phone. I’d also use them during workouts or while running errands, where having hands-free audio is really convenient.

Since I’m also getting into content creation, I could incorporate them into moments where I’m filming or out capturing content as it will make it easier to stay connected without breaking the flow.

Overall, I would show them as part of everyday moments like commuting, being active, or just being out with friends, so it feels natural and useful rather than something separate from my routine.