Trends. Social media. People are more receptive to watch an entertaining, funny or engaging ad before watching your ordinary everyday ad. You have to make it feel like it’s just another funny or interesting video because nobody enjoys the same way businesses used to market themselves. It’s more relatable and “wholesome” in a way when it seems like their is creative freedom in a business marketing strategy like making funny office TikTok’s. People forget this is a million dollar company trying to sale a product but instead see it as something cute and hilarious and are more susceptible to buy it or at least learning about it.