One TikTok video that resonated well with my audience was an unboxing of free skincare PR I received. I used a trending audio, added text on screen to show where I got the products from, and included a call to action like “Comment if you want the email I used!” It got great engagement because it was helpful, authentic, and showed real value for viewers interested in beauty and brand deals.

I plan to engage with viewers by creating relatable and authentic content, using strong hooks in the first few seconds, and encouraging comments with questions or calls to action. I’ll also respond to comments to build community and stay consistent with posting to keep the audience coming back.