I think Shopify is doing a really amazing job with their instagram account currently! 1. They publicize their product by celebrating the accomplishments and the stories of the entrepreneurs utilizing their platform. It is a customer-centric marketing approach and incredible effective! 2. The account is genuinely educational, whether it be tips on starting your own small business, supporting other small businesses, or sharing updates on Black Friday sales, there is true learning value to their content. 2. The account appeals to a lot of social issues and values that are currently popular in the media. The account advocates for mental health, racial equality, sustainability - all issues that are extremely relevant to their viewership and trending. 3. Their content is visually pleasing! It is colorful and versatile, and they utilize a wide range of infographics, memes, photographs, and artwork while still maintaining a cohesive feed. 4. They post regularly and often!