I’d lead sampling by turning ColourPop into a social moment within my sorority, Kappa Kappa Gamma, rather than a traditional giveaway. I’d host low-key beauty bars in the house during things like study breaks, game-day prep, or pre-event hangouts where people can swatch, test shades, and trade favorites. Making it casual and interactive encourages everyone to actually try the products and talk about them naturally. Off campus, I’d take sampling to places students already spend time—coffee shops, tailgates, or campus events—by creating quick “try before you go” moments with lip products and highlights. Encouraging tagging, shade polls, and friend-to-friend recommendations helps the products spread organically through word of mouth and social posts, making ColourPop feel like part of campus culture rather than an ad.

I would engage my audience by incorporating ColourPop into my everyday routine and social experiences, making the content feel natural and relatable. I’m constantly getting ready with friends, going to sorority and SEC sporting events, and creating content around real-life moments, which makes it easy to showcase ColourPop products in an authentic way. I would share GRWM videos, quick product try-ons, and makeup looks that are easy to recreate, encouraging interaction through polls, questions, and shade recommendations. By showing how ColourPop fits seamlessly into daily life and social settings, I can create content that feels genuine while driving interest, engagement, and trust in the products.

I love ColourPop because it’s fun, affordable, and actually delivers. I’m obsessed with the So Juicy Plumping Lip Gloss Balm in Dolled Up. It’s super hydrating, not sticky at all, and gives the perfect buildable shine while making my lips look plumper. I also love the Super Shock Shadow because the pigment is insane and the formula is so easy to work with. I especially use it as a nose highlight since it gives that glossy, lit-from-within glow without looking chunky. ColourPop makes experimenting with makeup feel easy and creative, which is why the content always feels authentic when I post it.