I’m already on TikTok and IG a lot, but for this role I’d make it more structured. I’d first check the 3 TikTok and 3 IG accounts, post the provided content with the right caption, sound, tags, and formatting, then check if anything needs a quick reply or adjustment.

After posting, I’d spend 10-15 minutes trend-scrolling across FYP/Reels for MAGICSHOT-style content: photo edits, before/afters, AI app content, trending sounds, carousel formats, and short hooks that are working. If I find something useful, I’d drop the link in WhatsApp with a quick note on why it works so the team can move fast.

I’m on TikTok and IG every day, but I try to make the scrolling useful. I’m looking at what keeps showing up on my FYP, Reels, sounds, caption styles, edits, comment sections, and formats that start repeating across different niches.

At Kazuo, I worked across multiple brand/creator accounts, so I got used to seeing how different pages pick up different trends. That helped me understand content better than just looking at one personal account. For MAGICSHOT, I’d check TikTok, Reels, trending sounds, TikTok Creative Center, and competitor/editor accounts, then send the best examples into the WhatsApp group with a quick note on why they could work.

My first post would be a short Reel teaser for Power Hour at Primrose Lanes. I’d open with the strongest rink visual, probably skates moving through the lights, then cut into cherry details, the venue, and a few fun movement shots.

The idea would be to make it feel like the local plan your friends need to know about, not just an event flyer. I’d keep the text simple, mention Orlando/Central Florida early, and tag Primrose Lanes, Full Circle Yoga, and any vendors or sponsors Wendy provides so the post can get shared through the local community too!