Interview Questions
Huron
Part-Time Organic Social Media Manager
describe a successful social media campaign you ran - what were the outputs (posts, partnerships, etc.) and outcomes (growth in followers, traffic, engagement, etc.)?
In June 2025, I led W’s influencer outreach program (@getw). We gifted around 250 creators, with 170 of them posting content. This generated over 11 million views and an estimated earned media value of $539.3K. The campaign’s primary goal was brand awareness, so our key success metric was reach rather than direct engagement - and we were able to achieve significant exposure through organic creator posts.
Huron
Part-Time Organic Social Media Manager
How do you stay updated on the latest TikTok and Instagram trends?
Working directly with influencers keeps me updated organically, since I’m online daily, monitoring content and engagement. On top of that, I follow industry newsletters like Marketing Brew to stay ahead of emerging trends and get a more professional perspective. When it comes to trends, execution & timing is key.
SolviaFoundry
MaH Campus Creator Scout

examples of past campus marketing work
I currently run getw.com's entire influencer marketing gifting program - responsible for generating an average of ~6M views/mo since March through creator sourcing, outreach, and gifting to over 1,700+ creators. This why I feel like I am very fit for this role - I am currently involved in a very successful university-age influencer program, and want to expand my experience to more product-based brands.