Post more shareable content not just content that looks good. When posts solve a problem, teach something fast, or make people feel seen, they get shared in DMs and stories. Shares drive new followers way faster than just posting pretty pictures.

One example is Stanley’s viral TikTok strategy. They didn’t just run ads they made their customers the content. Real people showing how much they use the cup created social proof, and TikTok did the distribution for free. It worked because it wasn’t the brand bragging it was the community selling the product to itself.

I follow top creators on TikTok and subscribe to a few marketing newsletters. But honestly, I learn the most by watching what actually performs in real platforms, I pay attention to what’s getting engagement right now and reverse engineer why it’s working.