Two big moments on campus that Bumble BFF should be part of at UC Berkeley this upcoming school year are Cal Day and Calapalooza. Cal Day is one of the most high energy, community-driven events of the year, where thousands of prospective and current students, families, and alumni visit campus. It’s a prime opportunity to introduce Bumble BFF to students before they even start classes, showing them how the app can help them build their social circles from day one. A Bumble BFF booth or lounge with games, merch, and interactive activities could make a memorable first impression. Calapalooza is Berkeley’s massive student organization fair, where students spend the day walking along Sproul Plaza, visiting tables, and networking with clubs, Greek life, and campus groups. It’s the perfect setting for Bumble BFF to table alongside organizations, hand out branded merch, and promote the app as the go-to tool for meeting new friends and getting involved on campus. Both events offer high visibility, continuous foot traffic, and engagement making them ideal for building brand awareness and connecting with students in a genuine way.

As a UC Berkeley student I would promote Bumble’s values of kindness, respect, and inclusivity by creating genuine opportunities for students to connect beyond their existing circles. I would host welcoming events such as themed dinners, study breaks, and outdoor activities that encourage meaningful conversations and help students feel comfortable meeting new people. I would recruit other enthusiastic students as potential ambassadors to help expand Bumble BFF’s reach, and partner with campus organizations including clubs, Greek life, and student groups to promote and sponsor events. This would include handing out Bumble BFF merch, hanging up flyers across campus, collaborating on campaigns, tabling along Sproul Hall and integrating the brand into popular social spaces. On social media, I would share authentic, relatable content highlighting real stories of campus connections, ensuring the Bumble BFF brand feels approachable and trustworthy. By actively using the app myself and championing its mission, I would lead by example showing that Bumble BFF is more than a networking tool, but a community that celebrates friendship, inclusivity, and mutual support.

Yes, I do have the right to work!