Some significant segments of visitors to ButcherBox would likely be 1) people who are health and food conscious, 2) people who are aware and/or sensitive to the handling of the animals they consume, such as sustainability and environmental enthusiasts, 3) people hoping to get enough or consume more protein in their diet (such as those interested in fitness), 4) people who are too busy and do not have the time to get quality ingredients at their grocery store, 5) those interested in buying a high quality item at a reasonable price, and 6) those interested in purchasing high quality protein for culinary reasons. To target these groups separately, ButcherBox may research to better understand the wants and needs of each of these groups, and begin working on compelling content for each niche. Then they may implement targeted ads on relevant and frequently used sites by each group. Another strategy they may choose to use is working with different influencers found in each segment to help promote the brand effectively, helping them sell more boxes. By researching and better understanding each market segment, ButcherBox can better engage and cater to each group, likely increasing reach and appeal.

Some ways to segment visitors to personalize e-commerce websites to every visitor include geographic location, relevant demographic information (e.g. gender, age, occupation), interests and queries, and buyer behaviours. All of this information may be relevant for segmenting consumers and are good ways for brands to decide how they would like to personalize their websites. Segmenting visitors can help brands tailor their content and meet the specific needs of their unique audience, while still reaching a broad enough audience.